Mula sa Passion hanggang sa Layunin: Ang Paglalakbay ni Li Miu Ching, Tagapagtatag ng LMCHING
Oras: 2/7/2024
Author: Eric James
Tagal: 15 mins
LMCHING Group Limited is a global e-commerce enterprise specializing in premium Korean & European beauty products.
Founded in 2016 by Ms. Li Miu Ching, the company has rapidly grown to serve customers in over 200 countries and has established partnerships with 300 physical retail stores worldwide.
BUMILI NGAYON
Mabilis na mga katotohanan
Our Founder's Success Story
Maagang Buhay at Inspirasyon
Ms. Li Miu Ching, the visionary founder of LMCHING, embarked on her journey of excellence and elegance from an early age. Growing up in an environment that valued quality and refinement, she developed an appreciation for the finer things in life.
Dinala siya ng kanyang pang-edukasyon na paglalakbay sa United Kingdom, kung saan gumugol siya ng mahigit limang taon sa paglubog sa sarili sa isang kulturang pinahahalagahan ang tradisyon at pagkakayari. Ang panahong ito sa ibang bansa ay nagpalawak ng kanyang pananaw at nagpalalim ng kanyang pagmamahal sa marangyang pangangalaga sa balat at pabango.
Sa kanyang oras sa UK, si Ms. Li ay na-expose sa mga prestihiyosong beauty brand, na pinadalisay ang kanyang taste at pinatalas ang kanyang mata para sa kalidad.
Her passion for perfection and attention to detail became the foundation of her professional aspirations. She envisioned creating a brand that made high-end beauty products accessible globally while maintaining luxury and sophistication.

Pagtatag ng LMCHING
In 2016, Li Miu Ching founded LMCHING. What began as a wholesale warehouse transitioned into a retail haven for luxury skincare and perfumes in 2019. Her commitment to sourcing the finest products from renowned houses like Chanel, Dior, Hermès, La Mer, and La Prairie positioned LMCHING as a trusted name in the beauty industry.
The brand's rapid growth, serving customers in over 200 countries and partnering with 300 physical stores worldwide, is a testament to her dedication and strategic acumen.

Compasssion Higit pa sa Negosyo
Beyond her professional pursuits, Li Miu Ching's meticulous approach to everything she does extends to her personal life.
Ang kanyang pagkahilig sa mga hayop, lalo na ang mga nangangailangan, ang nagbunsod sa kanya na mag-sponsor ng maraming inabandona at may sakit na mga hayop, na tinitiyak na natatanggap nila ang pangangalaga at pagmamahal na nararapat sa kanila. Ang mahabaging panig na ito ay nagdaragdag ng lalim sa marangyang imahe ng LMCHING, na lumilikha ng isang brand na nagpapakita ng kagandahan at empatiya.
Through LMCHING, Ms. Li has successfully merged her refined tastes with a global vision, offering a curated selection of over 10,000 products that reflect the pinnacle of European and Korean beauty.
Ang kanyang paglalakbay mula sa isang marunong na enthusiast papunta sa pagiging isang pioneer na negosyante ay naglalarawan na kapag ang karangyaan ay ipinares sa tunay na pagnanasa at pangangalaga, ito ay lumilikha ng isang pangmatagalang legacy na sumasalamin sa mga customer sa buong mundo.

Buod ng Kwento
Ang Kakayahan ng aming Founder
Malalim na Kaalaman sa Pangangalaga sa Balat
Si Ms. Li ay nahuhumaling sa lahat ng bagay na may kaugnayan sa skincare. Patuloy siyang nagsasaliksik ng mga bagong sangkap, sumusubok ng mga produkto, at nananatili sa tuktok ng mga pinakabagong trend. Nangangahulugan ito na mapagkakatiwalaan mo siyang ihahatid sa iyo ang pinakamahusay sa pinakamahusay.
Dalubhasa sa Mga Review ng Produkto
She maintains rigorous quality control, overseeing the testing of each product before it's added to the LMCHING collection. This ensures you're receiving only the finest, most authentic items. Ms. Li's expertise is not limited to product curation. She also personally reviews and approves every skincare-related blog post on LMCHING, ensuring that the information shared with our community is accurate, insightful, and trustworthy.
Global Industry Network
Ang malawak na network ng mga koneksyon ng aming founder sa loob ng pandaigdigang industriya ng kagandahan ay nagbibigay sa LMCHING ng eksklusibong access sa mga hinahangad na tatak at makabagong mga inobasyon sa skincare.
Mga Tip Para sa Aming Tagumpay
Oras: 2/7/2024
Author: Eric James
Tagal: 15 mins
Mula sa Passion hanggang sa Layunin: Ang Paglalakbay ni Li Miu Ching, Tagapagtatag ng LMCHING
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Chairperson’s Profile

Chairperson’s Profile

Miss Li Miu Ching graduated from University College London with a degree in Mathematics and Economics. With a keen business acumen and exceptional leadership, she founded LMCHING Group in 2016, marking the beginning of her entrepreneurial journey. Initially focused on wholesale distribution, she led the company through market exploration, process optimization, and strategic positioning, securing a foothold in an increasingly competitive landscape.

In 2019, she spearheaded LMCHING Group’s transformation into a global e-commerce enterprise, expanding its international reach and forging strategic partnerships with suppliers and customers worldwide.
Under her leadership, the company now serves customers in:
Over 200 countries
Represents more than 1,000 brands
Collaborates with 300 retail stores globally
Solidifying its position as a leader in the industry
Honorary awards of LMCHING Group
Through continuous innovation and strategic expansion, Miss Li Miu Ching has positioned LMCHING Group among the most recognized e-commerce enterprises. The company has been honored with prestigious accolades:
Global E-commerce Enterprise
for Outstanding Skincare and Cosmetics



Most Prestigious Global E-commerce
Enterprise for Skincare and Cosmetics of the Year


China Society For International Economic Cooperation


In 2025, LMCHING Group was invited to join the China Society For International Economic Cooperation as an Honorary Chairperson Unit and appointed as a Vice-Chairperson Unit by the Private Economy Branch of the China Cooperative Trade Enterprises Association.
Most Influential E-commerce Brand with Social Responsibility
Additionally, at the 2025 Scientists and Economists Annual Meeting. The company was recognized as the Most Influential E-commerce Brand with Social Responsibility in celebration of the 75th Anniversary of the Founding of the People's Republic of China.

Expanding into new industries, Miss Li Miu Ching established Alpha Projects Consulting Company Limited in 2022 and Dynasty Electric Limited in 2023.

Alpha Projects
Consulting Company Limited
Alpha Projects Consulting Company Limited specializes in comprehensive consultancy services across power systems, construction engineering, and human resources. The company provides large-scale power system design, installation, and maintenance solutions while also advancing cross-border workforce recruitment through its Southeast Asia operations in Vietnam, creating new employment opportunities.

Dynasty Electric Limited
Dynasty Electric Limited is an emerging provider of electrical building materials, recognized for its advancements in power technology and contributions to sustainable energy solutions. As a designated supplier for major infrastructure projects, the company has quickly established itself as an industry leader, offering a wide range of products and innovative green energy systems.
COMMITMENT TO SOCIAL RESPONSIBILITY








Beyond her business ventures, Miss Li Miu Ching is deeply committed to social responsibility. Since 2019, she has been actively engaged in animal welfare, collaborating with multiple protection organizations. Her efforts go beyond financial support - she has directly participated in animal rescue initiatives, established shelters, and organized adoption campaigns, providing a second chance for abandoned animals.

Additionally, she is a strong advocate for education and healthcare in underserved communities, contributing resources to improve access to essential services. Her dedication to social causes reflects a broader vision of corporate responsibility and sustainable impact.

Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute. In 2025, she was appointed as Honorary Chairperson of the China International Economic Cooperation Society and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association. That same year, she received the "Industry Leading Excellence Model Award" at the 2025 Scientists and Economists Annual Meeting and was honored as a "Global Outstanding Chinese Leader" in the Innovative Smart Chinese Series.

Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute.
In 2025, she was appointed as Honorary President of China Society For International Economic Cooperation and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association.

That same year, she received the "Industry Leading Excellence Model Award" at the 2025 Scientists and Economists Annual Meeting and was honored as a "Global Outstanding Chinese Leader" in the Innovative Smart Chinese Series.

Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute. In 2025, she was appointed as Honorary Chairperson of the China International Economic Cooperation Society and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association.
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute


In 2025, she was appointed as Honorary Chairperson of the China International Economic Cooperation Society and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association.


Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute. In 2025, she was appointed as Honorary Chairperson of the China International Economic Cooperation Society and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association. That same year, she received the "Industry Leading Excellence Model Award" at the 2025 Scientists and Economists Annual Meeting and was honored as a "Global Outstanding Chinese Leader" in the Innovative Smart Chinese Series.
In 2025, Miss Li Miu Ching founded the Hong Kong Dubai General Association. She is committed to strengthening deeper engagement between Hong Kong and Dubai and aims to create new opportunities for collaboration, drive economic progress, and contribute to the shared prosperity of both regions.
Her achievements serve as an inspiration for entrepreneurs and business leaders, reinforcing the importance of balancing commercial success with meaningful contributions to society.
Tuklasin ang LMCHING award-winning na mga produkto at inobasyon ngayon!
MAMILI NGAYON!