从热情到目标:LMCHING创办人李妙菁小姐的历程

时间:2024年7月2日

作者:Quoc Hung Nguyen

时间:15 分钟

LMCHING Group Limited is a global e-commerce enterprise specializing in premium Korean & European beauty products.

Founded in 2016 by Ms. Li Miu Ching, the company has rapidly grown to serve customers in over 200 countries and has established partnerships with 300 physical retail stores worldwide.

立即购物13_400.png__PID:b57682e7-2366-4779-8d85-668b71ab2f17

发展历程

8+

年全球电子商务企业经验

10,000+

销售产品

200+

运送国家

300+

实体零售合作伙伴

1,000+

顶尖国际美容品牌

3

offices in Hong Kong, Australia, and Vietnam

Our Founder's Success Story

少年生活与启蒙

Ms. Li Miu Ching, the visionary founder of LMCHING, embarked on her journey of excellence and elegance from an early age. Growing up in an environment that valued quality and refinement, she developed an appreciation for the finer things in life. 

李妙菁小姐在英国留学时,加深了她对奢华的护肤品、香水的热爱。

在留学期间,李妙菁小姐参与了多个著名美容品牌的展览会,提高了她对顶尖美容产品的眼光。

Her passion for perfection and attention to detail became the foundation of her professional aspirations. She envisioned creating a brand that made high-end beauty products accessible globally while maintaining luxury and sophistication.

7_600.png__PID:d7e8c0b2-df83-4b64-8e24-4907fbfbf7d2

妙菁集团的成立

In 2016, Li Miu Ching founded LMCHING. What began as a wholesale warehouse transitioned into a retail haven for luxury skincare and perfumes in 2019. Her commitment to sourcing the finest products from renowned houses like Chanel, Dior, Hermès, La Mer, and La Prairie positioned LMCHING as a trusted name in the beauty industry. 

The brand's rapid growth, serving customers in over 200 countries and partnering with 300 physical stores worldwide, is a testament to her dedication and strategic acumen.

9_600.png__PID:a7afad7a-6736-4373-9c4e-f1158ab029d7

社会企业的责任

Beyond her professional pursuits, Li Miu Ching's meticulous approach to everything she does extends to her personal life. 

这种富有同情心的一面为妙菁集团的奢华形象增添了深度,创造了一个体现优雅和同理心的品牌。

Through LMCHING, Ms. Li has successfully merged her refined tastes with a global vision, offering a curated selection of over 10,000 products that reflect the pinnacle of European and Korean beauty. 

从一位完美主意的爱好者到一位开创性企业家的旅程表明了,当奢华与热情相互结合时,它会创造出无限的可能性,引起全球客户的共鸣。

8_600.png__PID:b2df835b-648e-4449-87fb-fbf7d2e30b51

故事概要

1_400.png__PID:afad7a67-3683-431c-8ef1-158ab029d7e8

少年生活与启蒙

妙菁集团创办人李妙菁小姐,从小就陪养出追求卓越与品质的习惯。

IMG_9893.JPG__PID:2b17c7cd-db4d-48ec-a815-2b8f8de8993d

英国留学之旅

她在海外留学时,加深了她对奢华的护肤品、香水的热爱。

anh2_400.png__PID:0a2a7f6d-427a-48e8-b51a-4c90e9a0e0f2

接触著名美容品牌

在留学期间,李妙菁小姐参与了多个著名美容品牌的展览会,提高了她对顶尖美容产品的眼光。

perfume.jpg__PID:ca9478aa-0a2a-4f6d-827a-c8e8b51a4c90

成立全球电商的愿景

她设法创建一个国际电商奢侈品牌,让顶尖的美容产品在全球销售。

9_400.png__PID:df835b64-8e24-4907-bbfb-f7d2e30b51ca

妙菁集团的成立

在2016年,李妙菁小姐创立了妙菁集团,始创于批发业务。

anh4_400.png__PID:6d427ac8-e8b5-4a4c-90e9-a0e0f2d367f6

由批发业务转型为全球零售电商

在2019年,妙菁集团转型为奢华护肤品和香水的零售电商,并经历了快速成长。

Trusted store badge2.png__PID:62c07859-bfe7-4db6-9daf-74834cdcece7

对品质和精致的承诺

她致力于采购世界各地最优质的产品,使妙菁集团成为全球电商行业最值得信赖的品牌之一。

IMG_9890.JPG__PID:93f92b17-c7cd-4b4d-98ec-28152b8f8de8

社会企业的责任

除了李妙菁小姐的职业追求之外,她对推动动物福利的卓越贡献而闻名。

istockphoto-1332002332-612x612.jpg__PID:075cb3fe-7c13-4828-92d2-9ff18af561d6

独特眼光与全球视野融为一体

妙菁集团提供超过10,000种产品,展现了集团在欧洲和韩国美容板块的巅峰。

legacy.webp__PID:d8ca9478-aa0a-4a7f-ad42-7ac8e8b51a4c

电商行业的持续性发展

李妙菁小姐的旅程表明了,当奢华与热情相互结合时,它会创造出无限的可能性,引起全球客户的共鸣。

创办人的经验

深入的护肤知识

李妙菁小姐沉迷于一切与护肤有关的事物。她不断研究产品的新成分,并为产品进行测试,确保妙菁集团在市场上销售最新的产品。这意味着她会为你带来最好的护肤产品。

产品方面的专业知识

She maintains rigorous quality control, overseeing the testing of each product before it's added to the LMCHING collection. This ensures you're receiving only the finest, most authentic items. Ms. Li's expertise is not limited to product curation. She also personally reviews and approves every skincare-related blog post on LMCHING, ensuring that the information shared with our community is accurate, insightful, and trustworthy.

全球产业网络

我们的创办人在全球美容产业拥有庞大的人脉网络,使集团能够获得多个独家品牌代理的经营权。

我们的宗旨

时间:2024年7月2日

作者:Quoc Hung Nguyen

时间:15 分钟

从热情到目标:LMCHING创办人李妙菁小姐的历程

LMCHING Group Limited is a global e-commerce enterprise specializing in premium Korean & European beauty products.

Founded in 2016 by Ms. Li Miu Ching, the company has rapidly grown to serve customers in over 200 countries and has established partnerships with 300 physical retail stores worldwide. 

立即购物
13_600.png__PID:7682e723-6627-490d-8566-8b71ab2f17f5

发展历程

8+

年全球电子商务企业经验

10,000+

销售产品

200+

运送国家

300+

实体零售合作伙伴

1,000+

顶尖国际美容品牌

3

offices in Hong Kong, Australia, and Vietnam

创办人的成功故事

少年生活与启蒙

Ms. Li Miu Ching, the visionary founder of LMCHING, embarked on her journey of excellence and elegance from an early age. Growing up in an environment that valued quality and refinement, she developed an appreciation for the finer things in life. 

李妙菁小姐在英国留学时,加深了她对奢华的护肤品、香水的热爱。

在留学期间,李妙菁小姐参与了多个著名美容品牌的展览会,提高了她对顶尖美容产品的眼光。

Her passion for perfection and attention to detail became the foundation of her professional aspirations. She envisioned creating a brand that made high-end beauty products accessible globally while maintaining luxury and sophistication.

7_600.png__PID:d7e8c0b2-df83-4b64-8e24-4907fbfbf7d2
9_600.png__PID:a7afad7a-6736-4373-9c4e-f1158ab029d7

妙菁集团的成立

In 2016, Li Miu Ching founded LMCHING. What began as a wholesale warehouse transitioned into a retail haven for luxury skincare and perfumes in 2019. Her commitment to sourcing the finest products from renowned houses like Chanel, Dior, Hermès, La Mer, and La Prairie positioned LMCHING as a trusted name in the beauty industry. 

The brand's rapid growth, serving customers in over 200 countries and partnering with 300 physical stores worldwide, is a testament to her dedication and strategic acumen.

社会企业的责任

Beyond her professional pursuits, Li Miu Ching's meticulous approach to everything she does extends to her personal life. 

这种富有同情心的一面为妙菁集团的奢华形象增添了深度,创造了一个体现优雅和同理心的品牌。

Through LMCHING, Ms. Li has successfully merged her refined tastes with a global vision, offering a curated selection of over 10,000 products that reflect the pinnacle of European and Korean beauty. 

从一位完美主意的爱好者到一位开创性企业家的旅程表明了,当奢华与热情相互结合时,它会创造出无限的可能性,引起全球客户的共鸣。

8_600.png__PID:b2df835b-648e-4449-87fb-fbf7d2e30b51

故事概要

1_500.png__PID:ad7a6736-8373-4c4e-b115-8ab029d7e8c0

少年生活与启蒙

妙菁集团创办人李妙菁小姐,从小就陪养出追求卓越与品质的习惯。

IMG_9893.JPG__PID:df3772d9-f47d-42ef-acf2-4cf58e4e40f3

英国留学之旅

她在海外留学时,加深了她对奢华的护肤品、香水的热爱。

anh2_600.png__PID:2a7f6d42-7ac8-48b5-9a4c-90e9a0e0f2d3

接触著名美容品牌

在留学期间,李妙菁小姐参与了多个著名美容品牌的展览会,提高了她对顶尖美容产品的眼光。

anh5_600.png__PID:c8e8b51a-4c90-49a0-a0f2-d367f6a2d13d

成立全球电商的愿景

她设法创建一个国际电商奢侈品牌,让顶尖的美容产品在全球销售。

9_500.png__PID:835b648e-2449-47fb-bbf7-d2e30b51ca37

妙菁集团的成立

在2016年,李妙菁小姐创立了妙菁集团,始创于批发业务。

anh4_600.png__PID:427ac8e8-b51a-4c90-a9a0-e0f2d367f6a2

由批发业务转型为全球零售电商

在2019年,妙菁集团转型为奢华护肤品和香水的零售电商,并经历了快速成长。

Trusted store badge2.png__PID:62c07859-bfe7-4db6-9daf-74834cdcece7

对品质和精致的承诺

她致力于采购世界各地最优质的产品,使妙菁集团成为全球电商行业最值得信赖的品牌之一。

IMG_9890.JPG__PID:93f92b17-c7cd-4b4d-98ec-28152b8f8de8

社会企业的责任

除了李妙菁小姐的职业追求之外,她对推动动物福利的卓越贡献而闻名。

istockphoto-1332002332-612x612.jpg__PID:0004f44e-d8ca-4478-aa0a-2a7f6d427ac8

独特眼光与全球视野融为一体

妙菁集团提供超过10,000种产品,展现了集团在欧洲和韩国美容板块的巅峰。

legacy.webp__PID:d8ca9478-aa0a-4a7f-ad42-7ac8e8b51a4c

电商行业的持续性发展

李妙菁小姐的旅程表明了,当奢华与热情相互结合时,它会创造出无限的可能性,引起全球客户的共鸣。

创办人的经验

深入的护肤知识

李妙菁小姐沉迷于一切与护肤有关的事物。她不断研究产品的新成分,并为产品进行测试,确保妙菁集团在市场上销售最新的产品。这意味着她会为你带来最好的护肤产品。

产品方面的专业知识

She maintains rigorous quality control, overseeing the testing of each product before it's added to the LMCHING collection. This ensures you're receiving only the finest, most authentic items. Ms. Li's expertise is not limited to product curation. She also personally reviews and approves every skincare-related blog post on LMCHING, ensuring that the information shared with our community is accurate, insightful, and trustworthy.

全球产业网络

我们的创办人在全球美容产业拥有庞大的人脉网络,使集团能够获得多个独家品牌代理的经营权。

我们的宗旨

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