從熱情到目標:LMCHING創辦人李妙菁小姐的歷程

時間:2024年7月2日

作者:Quoc Hung Nguyen

時間:15 分鐘

LMCHING Group Limited is a global e-commerce enterprise specializing in premium Korean & European beauty products.

Founded in 2016 by Ms. Li Miu Ching, the company has rapidly grown to serve customers in over 200 countries and has established partnerships with 300 physical retail stores worldwide.

立即購物13_400.png__PID:b57682e7-2366-4779-8d85-668b71ab2f17

發展歷程

8+

年全球電子商務企業經驗

10,000+

銷售產品

200+

運送國家

300+

實體零售合作夥伴

1,000+

頂尖國際美容品牌

3

offices in Hong Kong, Australia, and Vietnam

Our Founder's Success Story

少年生活與啟蒙

Ms. Li Miu Ching, the visionary founder of LMCHING, embarked on her journey of excellence and elegance from an early age. Growing up in an environment that valued quality and refinement, she developed an appreciation for the finer things in life. 

李妙菁小姐在英國留學時,加深了她對奢華的護膚品、香水的熱愛。

在留學期間,李妙菁小姐參與了多個著名美容品牌的展覽會,提高了她對頂尖美容產品的眼光。

Her passion for perfection and attention to detail became the foundation of her professional aspirations. She envisioned creating a brand that made high-end beauty products accessible globally while maintaining luxury and sophistication.

7_600.png__PID:d7e8c0b2-df83-4b64-8e24-4907fbfbf7d2

妙菁集團的成立

In 2016, Li Miu Ching founded LMCHING. What began as a wholesale warehouse transitioned into a retail haven for luxury skincare and perfumes in 2019. Her commitment to sourcing the finest products from renowned houses like Chanel, Dior, Hermès, La Mer, and La Prairie positioned LMCHING as a trusted name in the beauty industry. 

The brand's rapid growth, serving customers in over 200 countries and partnering with 300 physical stores worldwide, is a testament to her dedication and strategic acumen.

9_600.png__PID:a7afad7a-6736-4373-9c4e-f1158ab029d7

社會企業的責任

Beyond her professional pursuits, Li Miu Ching's meticulous approach to everything she does extends to her personal life. 

這種富有同情心的一面為妙菁集團的奢華形象增添了深度,創造了一個體現優雅和同理心的品牌。

Through LMCHING, Ms. Li has successfully merged her refined tastes with a global vision, offering a curated selection of over 10,000 products that reflect the pinnacle of European and Korean beauty. 

從一位完美主意的愛好者到一位開創性企業家的旅程表明了,當奢華與熱情相互結合時,它會創造出無限的可能性,引起全球客戶的共鳴。

8_600.png__PID:b2df835b-648e-4449-87fb-fbf7d2e30b51

故事概要

1_400.png__PID:afad7a67-3683-431c-8ef1-158ab029d7e8

少年生活與啟蒙

妙菁集團創辦人李妙菁小姐,從小就陪養出追求卓越與品質的習慣。

IMG_9893.JPG__PID:2b17c7cd-db4d-48ec-a815-2b8f8de8993d

英國留學之旅

她在海外留學時,加深了她對奢華的護膚品、香水的熱愛。

anh2_400.png__PID:0a2a7f6d-427a-48e8-b51a-4c90e9a0e0f2

接觸著名美容品牌

在留學期間,李妙菁小姐參與了多個著名美容品牌的展覽會,提高了她對頂尖美容產品的眼光。

perfume.jpg__PID:ca9478aa-0a2a-4f6d-827a-c8e8b51a4c90

成立全球電商的願景

她設法創建一個國際電商奢侈品牌,讓頂尖的美容產品在全球銷售。

9_400.png__PID:df835b64-8e24-4907-bbfb-f7d2e30b51ca

妙菁集團的成立

在2016年,李妙菁小姐創立了妙菁集團,始創於批發業務。

anh4_400.png__PID:6d427ac8-e8b5-4a4c-90e9-a0e0f2d367f6

由批發業務轉型為全球零售電商

在2019年,妙菁集團轉型為奢華護膚品和香水的零售電商,並經歷了快速成長。

Trusted store badge2.png__PID:62c07859-bfe7-4db6-9daf-74834cdcece7

對品質和精緻的承諾

她致力於採購世界各地最優質的產品,使妙菁集團成為全球電商行業最值得信賴的品牌之一。

IMG_9890.JPG__PID:93f92b17-c7cd-4b4d-98ec-28152b8f8de8

社會企業的責任

除了李妙菁小姐的職業追求之外,她對推動動物福利的卓越貢獻而聞名。

istockphoto-1332002332-612x612.jpg__PID:075cb3fe-7c13-4828-92d2-9ff18af561d6

獨特眼光與全球視野融為一體

妙菁集團提供超過10,000種產品,展現了集團在歐洲和韓國美容板塊的巔峰。

legacy.webp__PID:d8ca9478-aa0a-4a7f-ad42-7ac8e8b51a4c

電商行業的持續性發展

李妙菁小姐的旅程表明了,當奢華與熱情相互結合時,它會創造出無限的可能性,引起全球客戶的共鳴。

創辦人的經驗

深入的護膚知識

李妙菁小姐沉迷於一切與護膚有關的事物。她不斷研究產品的新成分,並為產品進行測試,確保妙菁集團在市場上銷售最新的產品。這意味著她會為你帶來最好的護膚產品。

產品方面的專業知識

She maintains rigorous quality control, overseeing the testing of each product before it's added to the LMCHING collection. This ensures you're receiving only the finest, most authentic items. Ms. Li's expertise is not limited to product curation. She also personally reviews and approves every skincare-related blog post on LMCHING, ensuring that the information shared with our community is accurate, insightful, and trustworthy.

全球產業網絡

我們的創辦人在全球美容產業擁有龐大的人脈網絡,使集團能夠獲得多個獨家品牌代理的經營權。

我們的宗旨

時間:2024年7月2日

作者:Quoc Hung Nguyen

時間:15 分鐘

從熱情到目標:LMCHING創辦人李妙菁小姐的歷程

LMCHING Group Limited is a global e-commerce enterprise specializing in premium Korean & European beauty products.

Founded in 2016 by Ms. Li Miu Ching, the company has rapidly grown to serve customers in over 200 countries and has established partnerships with 300 physical retail stores worldwide. 

立即購物
13_600.png__PID:7682e723-6627-490d-8566-8b71ab2f17f5

發展歷程

8+

年全球電子商務企業經驗

10,000+

銷售產品

200+

運送國家

300+

實體零售合作夥伴

1,000+

頂尖國際美容品牌

3

offices in Hong Kong, Australia, and Vietnam

創辦人的成功故事

少年生活與啟蒙

Ms. Li Miu Ching, the visionary founder of LMCHING, embarked on her journey of excellence and elegance from an early age. Growing up in an environment that valued quality and refinement, she developed an appreciation for the finer things in life. 

李妙菁小姐在英國留學時,加深了她對奢華的護膚品、香水的熱愛。

在留學期間,李妙菁小姐參與了多個著名美容品牌的展覽會,提高了她對頂尖美容產品的眼光。

Her passion for perfection and attention to detail became the foundation of her professional aspirations. She envisioned creating a brand that made high-end beauty products accessible globally while maintaining luxury and sophistication.

7_600.png__PID:d7e8c0b2-df83-4b64-8e24-4907fbfbf7d2
9_600.png__PID:a7afad7a-6736-4373-9c4e-f1158ab029d7

妙菁集團的成立

In 2016, Li Miu Ching founded LMCHING. What began as a wholesale warehouse transitioned into a retail haven for luxury skincare and perfumes in 2019. Her commitment to sourcing the finest products from renowned houses like Chanel, Dior, Hermès, La Mer, and La Prairie positioned LMCHING as a trusted name in the beauty industry. 

The brand's rapid growth, serving customers in over 200 countries and partnering with 300 physical stores worldwide, is a testament to her dedication and strategic acumen.

社會企業的責任

Beyond her professional pursuits, Li Miu Ching's meticulous approach to everything she does extends to her personal life. 

這種富有同情心的一面為妙菁集團的奢華形象增添了深度,創造了一個體現優雅和同理心的品牌。

Through LMCHING, Ms. Li has successfully merged her refined tastes with a global vision, offering a curated selection of over 10,000 products that reflect the pinnacle of European and Korean beauty. 

從一位完美主意的愛好者到一位開創性企業家的旅程表明了,當奢華與熱情相互結合時,它會創造出無限的可能性,引起全球客戶的共鳴。

8_600.png__PID:b2df835b-648e-4449-87fb-fbf7d2e30b51

故事概要

1_500.png__PID:ad7a6736-8373-4c4e-b115-8ab029d7e8c0

少年生活與啟蒙

妙菁集團創辦人李妙菁小姐,從小就陪養出追求卓越與品質的習慣。

IMG_9893.JPG__PID:df3772d9-f47d-42ef-acf2-4cf58e4e40f3

英國留學之旅

她在海外留學時,加深了她對奢華的護膚品、香水的熱愛。

anh2_600.png__PID:2a7f6d42-7ac8-48b5-9a4c-90e9a0e0f2d3

接觸著名美容品牌

在留學期間,李妙菁小姐參與了多個著名美容品牌的展覽會,提高了她對頂尖美容產品的眼光。

anh5_600.png__PID:c8e8b51a-4c90-49a0-a0f2-d367f6a2d13d

成立全球電商的願景

她設法創建一個國際電商奢侈品牌,讓頂尖的美容產品在全球銷售。

9_500.png__PID:835b648e-2449-47fb-bbf7-d2e30b51ca37

妙菁集團的成立

在2016年,李妙菁小姐創立了妙菁集團,始創於批發業務。

anh4_600.png__PID:427ac8e8-b51a-4c90-a9a0-e0f2d367f6a2

由批發業務轉型為全球零售電商

在2019年,妙菁集團轉型為奢華護膚品和香水的零售電商,並經歷了快速成長。

Trusted store badge2.png__PID:62c07859-bfe7-4db6-9daf-74834cdcece7

對品質和精緻的承諾

她致力於採購世界各地最優質的產品,使妙菁集團成為全球電商行業最值得信賴的品牌之一。

IMG_9890.JPG__PID:93f92b17-c7cd-4b4d-98ec-28152b8f8de8

社會企業的責任

除了李妙菁小姐的職業追求之外,她對推動動物福利的卓越貢獻而聞名。

istockphoto-1332002332-612x612.jpg__PID:0004f44e-d8ca-4478-aa0a-2a7f6d427ac8

獨特眼光與全球視野融為一體

妙菁集團提供超過10,000種產品,展現了集團在歐洲和韓國美容板塊的巔峰。

legacy.webp__PID:d8ca9478-aa0a-4a7f-ad42-7ac8e8b51a4c

電商行業的持續性發展

李妙菁小姐的旅程表明了,當奢華與熱情相互結合時,它會創造出無限的可能性,引起全球客戶的共鳴。

創辦人的經驗

深入的護膚知識

李妙菁小姐沉迷於一切與護膚有關的事物。她不斷研究產品的新成分,並為產品進行測試,確保妙菁集團在市場上銷售最新的產品。這意味著她會為你帶來最好的護膚產品。

產品方面的專業知識

She maintains rigorous quality control, overseeing the testing of each product before it's added to the LMCHING collection. This ensures you're receiving only the finest, most authentic items. Ms. Li's expertise is not limited to product curation. She also personally reviews and approves every skincare-related blog post on LMCHING, ensuring that the information shared with our community is accurate, insightful, and trustworthy.

全球產業網絡

我們的創辦人在全球美容產業擁有龐大的人脈網絡,使集團能夠獲得多個獨家品牌代理的經營權。

我們的宗旨

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