NUXE

NUXE was founded by Aliza Jabès, a pioneer in natural cosmetics, who was inspired by her pharmacist father's passion for plants and their skin benefits. In the early 90s, she acquired a small Parisian laboratory, focusing on research and development to create innovative skincare. By combining expert knowledge in botany and formulation, NUXE became a brand known for offering luxurious skincare that blends the expertise of French pharmacy with a sensorial beauty experience.