从热情到目标：妙菁创办人李妙菁小姐的历程
时间：2024年7月2日
作者: Eric James
时间：15 分钟
LMCHING Group Limited is a global e-commerce enterprise specializing in premium Korean & European beauty products.
Founded in 2016 by Ms. Li Miu Ching, the company has rapidly grown to serve customers in over 200 countries and has established partnerships with 300 physical retail stores worldwide.
立即购物
发展历程
Our Founder's Success Story
少年生活与启蒙
Ms. Li Miu Ching, the visionary founder of LMCHING, embarked on her journey of excellence and elegance from an early age. Growing up in an environment that valued quality and refinement, she developed an appreciation for the finer things in life.
李妙菁小姐在英国留学时，加深了她对奢华的护肤品、香水的热爱。
在留学期间，李妙菁小姐参与了多个著名美容品牌的展览会，提高了她对顶尖美容产品的眼光。
Her passion for perfection and attention to detail became the foundation of her professional aspirations. She envisioned creating a brand that made high-end beauty products accessible globally while maintaining luxury and sophistication.
妙菁集团的成立
In 2016, Li Miu Ching founded LMCHING. What began as a wholesale warehouse transitioned into a retail haven for luxury skincare and perfumes in 2019. Her commitment to sourcing the finest products from renowned houses like Chanel, Dior, Hermès, La Mer, and La Prairie positioned LMCHING as a trusted name in the beauty industry.
The brand's rapid growth, serving customers in over 200 countries and partnering with 300 physical stores worldwide, is a testament to her dedication and strategic acumen.
社会企业的责任
Beyond her professional pursuits, Li Miu Ching's meticulous approach to everything she does extends to her personal life.
这种富有同情心的一面为妙菁集团的奢华形象增添了深度，创造了一个体现优雅和同理心的品牌。
Through LMCHING, Ms. Li has successfully merged her refined tastes with a global vision, offering a curated selection of over 10,000 products that reflect the pinnacle of European and Korean beauty.
从一位完美主意的爱好者到一位开创性企业家的旅程表明了，当奢华与热情相互结合时，它会创造出无限的可能性，引起全球客户的共鸣。
故事概要
少年生活与启蒙
妙菁集团创办人李妙菁小姐，从小就陪养出追求卓越与品质的习惯。
英国留学之旅
她在海外留学时，加深了她对奢华的护肤品、香水的热爱。
接触著名美容品牌
在留学期间，李妙菁小姐参与了多个著名美容品牌的展览会，提高了她对顶尖美容产品的眼光。
成立全球电商的愿景
她设法创建一个国际电商奢侈品牌，让顶尖的美容产品在全球销售。
妙菁集团的成立
在2016年，李妙菁小姐创立了妙菁集团，始创于批发业务。
由批发业务转型为全球零售电商
在2019年，妙菁集团转型为奢华护肤品和香水的零售电商，并经历了快速成长。
对品质和精致的承诺
她致力于采购世界各地最优质的产品，使妙菁集团成为全球电商行业最值得信赖的品牌之一。
社会企业的责任
除了李妙菁小姐的职业追求之外，她对推动动物福利的卓越贡献而闻名。
独特眼光与全球视野融为一体
妙菁集团提供超过10,000种产品，展现了集团在欧洲和韩国美容板块的巅峰。
电商行业的持续性发展
李妙菁小姐的旅程表明了，当奢华与热情相互结合时，它会创造出无限的可能性，引起全球客户的共鸣。
创办人的经验
深入的护肤知识
李妙菁小姐沉迷于一切与护肤有关的事物。她不断研究产品的新成分，并为产品进行测试，确保妙菁集团在市场上销售最新的产品。这意味着她会为你带来最好的护肤产品。
产品方面的专业知识
She maintains rigorous quality control, overseeing the testing of each product before it's added to the LMCHING collection. This ensures you're receiving only the finest, most authentic items. Ms. Li's expertise is not limited to product curation. She also personally reviews and approves every skincare-related blog post on LMCHING, ensuring that the information shared with our community is accurate, insightful, and trustworthy.
全球产业网络
我们的创办人在全球美容产业拥有庞大的人脉网络，使集团能够获得多个独家品牌代理的经营权。
我们的宗旨
时间：2024年7月2日
作者: Eric James
时间：15 分钟
从热情到目标：妙菁创办人李妙菁小姐的历程
李妙菁简介
李妙菁简介
李妙菁院士毕业于英国伦敦大学学院，主修数学及经济系。凭借着敏锐的商业洞察力和卓越的领导才能，李院士于2016 年创办了妙菁集团，开启了创业之旅。集团初始以批发业务为主，她带领团队不断摸索市场规律，优化业务流程，逐步在竞争激烈的市场中站稳脚跟。
在2019年，李院士果断决策，推动妙菁集团向全球电商企业转型。
在她的引领下
已为 200 多个国家的客户提供服务
代理超过 1000 个品牌
并与全球 300 家实体店达成合作
巩固产业领导者地位
妙菁集团荣誉奖项
经过多年不断创新及发展,李院士帮助妙菁集团荣获
Global E-commerce Enterprise
for Outstanding Skincare and Cosmetics
Most Prestigious Global E-commerce
全球电商企业
China Society For International Economic Cooperation
集团更于2025年获邀加入中国国际经济合作学会荣誉 [名誉会长单位] 名衔及获中国合作贸易企业协会民营经济分会委任为「副会长单位」
最具社会责任影响力电商品牌
同时在2025年科学家经济学家年会获颁「建国 75 周年最具影响力社会责任电商品牌」。
Expanding into new industries, Miss Li Miu Ching established Alpha Projects Consulting Company Limited in 2022 and Dynasty Electric Limited in 2023.
Alpha Projects
Consulting Company Limited
Alpha Projects Consulting Company Limited specializes in comprehensive consultancy services across power systems, construction engineering, and human resources. The company provides large-scale power system design, installation, and maintenance solutions while also advancing cross-border workforce recruitment through its Southeast Asia operations in Vietnam, creating new employment opportunities.
Dynasty Electric Limited
Dynasty Electric Limited is an emerging provider of electrical building materials, recognized for its advancements in power technology and contributions to sustainable energy solutions. As a designated supplier for major infrastructure projects, the company has quickly established itself as an industry leader, offering a wide range of products and innovative green energy systems.
对社会责任的承诺
在妙菁集团及不同行业取得巨大成功的同时，李妙菁院士亦积极投身社会公益事业。自 2019 年起，她积极投身于动物保护事业，与多家保护动物的协会展开深度合作。她不仅为这些协会提供了大量的资金支持，还亲自参与到救助被遗弃动物的行动中。通过建立动物救助站、开展领养活动等方式，为众多无家可归的动物提供了温暖的港湾和重新生活的机会，展现出了对生命的尊重与关爱。
李院士还积极参与各种公益活动，为贫困地区的教育、医疗等事业捐款捐物，用实际行动诠释了一位企业家的社会责任与担当。
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute. In 2025, she was appointed as Honorary Chairperson of the China International Economic Cooperation Society and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association. That same year, she received the "Industry Leading Excellence Model Award" at the 2025 Scientists and Economists Annual Meeting and was honored as a "Global Outstanding Chinese Leader" in the Innovative Smart Chinese Series.
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute.
In 2025, she was appointed as Honorary President of China Society For International Economic Cooperation and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association.
同时在2025年科学家经济学家年会获颁「建国 75 周年行业领军卓越典范大奖」。而在创新新类型业务方面 , 李院士更获得2025年 [创新智慧华人系列] 之 [全球杰出华人领袖 ]的荣衔。
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute. In 2025, she was appointed as Honorary Chairperson of the China International Economic Cooperation Society and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association.
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute
In 2025, she was appointed as Honorary Chairperson of the China International Economic Cooperation Society and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association.
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute. In 2025, she was appointed as Honorary Chairperson of the China International Economic Cooperation Society and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association. That same year, she received the "Industry Leading Excellence Model Award" at the 2025 Scientists and Economists Annual Meeting and was honored as a "Global Outstanding Chinese Leader" in the Innovative Smart Chinese Series.
为了进一步深化香港与杜拜在各领域的交流合作，李院士在2025年创办了香港杜拜总会，现任香港杜拜总会会长，为香港与杜拜的共同繁荣作出积极贡献。
其事迹成为众多企业家和社会人士学习的榜样，激励着更多人在追求商业成功的同时积极回馈社会，为推动社会的进步与发展贡献力量。
立即了解 妙菁 屡获奖项的创新及产品！
立即购买！故事概要
少年生活与启蒙
妙菁集团创办人李妙菁小姐，从小就陪养出追求卓越与品质的习惯。
英国留学之旅
她在海外留学时，加深了她对奢华的护肤品、香水的热爱。
接触著名美容品牌
在留学期间，李妙菁小姐参与了多个著名美容品牌的展览会，提高了她对顶尖美容产品的眼光。
成立全球电商的愿景
她设法创建一个国际电商奢侈品牌，让顶尖的美容产品在全球销售。
妙菁集团的成立
在2016年，李妙菁小姐创立了妙菁集团，始创于批发业务。
由批发业务转型为全球零售电商
在2019年，妙菁集团转型为奢华护肤品和香水的零售电商，并经历了快速成长。
对品质和精致的承诺
她致力于采购世界各地最优质的产品，使妙菁集团成为全球电商行业最值得信赖的品牌之一。
社会企业的责任
除了李妙菁小姐的职业追求之外，她对推动动物福利的卓越贡献而闻名。
独特眼光与全球视野融为一体
妙菁集团提供超过10,000种产品，展现了集团在欧洲和韩国美容板块的巅峰。
电商行业的持续性发展
李妙菁小姐的旅程表明了，当奢华与热情相互结合时，它会创造出无限的可能性，引起全球客户的共鸣。
更多新闻
从热情到目标：妙菁创办人李妙菁小姐的历程
Miss Li Miu Ching graduated from University College London with a degree in Mathematics and Economics.
光荣时刻：荣获 2024 年资本卓越电子商务与科技大奖
The Capital Outstanding E-Commerce and Technology Awards 2024 is a prestigious annual event organized by Capital Magazine, designed to celebrate excellence in the fields of e-commerce and technology.
