從熱情到目標：LMCHING創辦人李妙菁小姐的歷程
時間：2024年7月2日
作者: Eric James
時間：15 分鐘
LMCHING Group Limited is a global e-commerce enterprise specializing in premium Korean & European beauty products.
Founded in 2016 by Ms. Li Miu Ching, the company has rapidly grown to serve customers in over 200 countries and has established partnerships with 300 physical retail stores worldwide.
立即購物
發展歷程
Our Founder's Success Story
少年生活與啟蒙
Ms. Li Miu Ching, the visionary founder of LMCHING, embarked on her journey of excellence and elegance from an early age. Growing up in an environment that valued quality and refinement, she developed an appreciation for the finer things in life.
李妙菁小姐在英國留學時，加深了她對奢華的護膚品、香水的熱愛。
在留學期間，李妙菁小姐參與了多個著名美容品牌的展覽會，提高了她對頂尖美容產品的眼光。
Her passion for perfection and attention to detail became the foundation of her professional aspirations. She envisioned creating a brand that made high-end beauty products accessible globally while maintaining luxury and sophistication.
妙菁集團的成立
In 2016, Li Miu Ching founded LMCHING. What began as a wholesale warehouse transitioned into a retail haven for luxury skincare and perfumes in 2019. Her commitment to sourcing the finest products from renowned houses like Chanel, Dior, Hermès, La Mer, and La Prairie positioned LMCHING as a trusted name in the beauty industry.
The brand's rapid growth, serving customers in over 200 countries and partnering with 300 physical stores worldwide, is a testament to her dedication and strategic acumen.
社會企業的責任
Beyond her professional pursuits, Li Miu Ching's meticulous approach to everything she does extends to her personal life.
這種富有同情心的一面為妙菁集團的奢華形象增添了深度，創造了一個體現優雅和同理心的品牌。
Through LMCHING, Ms. Li has successfully merged her refined tastes with a global vision, offering a curated selection of over 10,000 products that reflect the pinnacle of European and Korean beauty.
從一位完美主意的愛好者到一位開創性企業家的旅程表明了，當奢華與熱情相互結合時，它會創造出無限的可能性，引起全球客戶的共鳴。
故事概要
少年生活與啟蒙
妙菁集團創辦人李妙菁小姐，從小就陪養出追求卓越與品質的習慣。
英國留學之旅
她在海外留學時，加深了她對奢華的護膚品、香水的熱愛。
接觸著名美容品牌
在留學期間，李妙菁小姐參與了多個著名美容品牌的展覽會，提高了她對頂尖美容產品的眼光。
成立全球電商的願景
她設法創建一個國際電商奢侈品牌，讓頂尖的美容產品在全球銷售。
妙菁集團的成立
在2016年，李妙菁小姐創立了妙菁集團，始創於批發業務。
由批發業務轉型為全球零售電商
在2019年，妙菁集團轉型為奢華護膚品和香水的零售電商，並經歷了快速成長。
對品質和精緻的承諾
她致力於採購世界各地最優質的產品，使妙菁集團成為全球電商行業最值得信賴的品牌之一。
社會企業的責任
除了李妙菁小姐的職業追求之外，她對推動動物福利的卓越貢獻而聞名。
獨特眼光與全球視野融為一體
妙菁集團提供超過10,000種產品，展現了集團在歐洲和韓國美容板塊的巔峰。
電商行業的持續性發展
李妙菁小姐的旅程表明了，當奢華與熱情相互結合時，它會創造出無限的可能性，引起全球客戶的共鳴。
創辦人的經驗
深入的護膚知識
李妙菁小姐沉迷於一切與護膚有關的事物。她不斷研究產品的新成分，並為產品進行測試，確保妙菁集團在市場上銷售最新的產品。這意味著她會為你帶來最好的護膚產品。
產品方面的專業知識
She maintains rigorous quality control, overseeing the testing of each product before it's added to the LMCHING collection. This ensures you're receiving only the finest, most authentic items. Ms. Li's expertise is not limited to product curation. She also personally reviews and approves every skincare-related blog post on LMCHING, ensuring that the information shared with our community is accurate, insightful, and trustworthy.
全球產業網絡
我們的創辦人在全球美容產業擁有龐大的人脈網絡，使集團能夠獲得多個獨家品牌代理的經營權。
我們的宗旨
時間：2024年7月2日
作者: Eric James
時間：15 分鐘
從熱情到目標：LMCHING創辦人李妙菁小姐的歷程
李妙菁簡介
李妙菁簡介
李妙菁院士畢業於英國倫敦大學學院，主修數學及經濟系。憑藉著敏銳的商業洞察力和卓越的領導才能，李院士於2016 年創辦了妙菁集團，開啟了創業之旅。集團初始以批發業務為主，她帶領團隊不斷摸索市場規律，優化業務流程，逐步在競爭激烈的市場中站穩腳跟。
在2019年，李院士果斷決策，推動妙菁集團向全球電商企業轉型。
在她的引領下
已為 200 多個國家的客戶提供服務
代理超過 1000 個品牌
並與全球 300 家實體店達成合作
鞏固產業領導者地位
妙菁集團榮譽獎項
經過多年不斷創新及發展,李院士幫助妙菁集團榮獲
Global E-commerce Enterprise
for Outstanding Skincare and Cosmetics
Most Prestigious Global E-commerce
全球電商企業
China Society For International Economic Cooperation
集團更於2025年獲邀加入中國國際經濟合作學會榮譽 [名譽會長單位] 名銜及獲中國合作貿易企業協會民營經濟分會委任為「副會長單位」
最具社會責任影響力電商品牌
同時在2025年科學家經濟學家年會獲頒「建國 75 周年最具影響力社會責任電商品牌」。
Expanding into new industries, Miss Li Miu Ching established Alpha Projects Consulting Company Limited in 2022 and Dynasty Electric Limited in 2023.
Alpha Projects
Consulting Company Limited
Alpha Projects Consulting Company Limited specializes in comprehensive consultancy services across power systems, construction engineering, and human resources. The company provides large-scale power system design, installation, and maintenance solutions while also advancing cross-border workforce recruitment through its Southeast Asia operations in Vietnam, creating new employment opportunities.
Dynasty Electric Limited
Dynasty Electric Limited is an emerging provider of electrical building materials, recognized for its advancements in power technology and contributions to sustainable energy solutions. As a designated supplier for major infrastructure projects, the company has quickly established itself as an industry leader, offering a wide range of products and innovative green energy systems.
對社會責任的承諾
在妙菁集團及不同行業取得巨大成功的同時，李妙菁院士亦積極投身社會公益事業。自 2019 年起，她積極投身於動物保護事業，與多家保護動物的協會展開深度合作。她不僅為這些協會提供了大量的資金支持，還親自參與到救助被遺棄動物的行動中。通過建立動物救助站、開展領養活動等方式，為眾多無家可歸的動物提供了溫暖的港灣和重新生活的機會，展現出了對生命的尊重與關愛。
李院士還積極參與各種公益活動，為貧困地區的教育、醫療等事業捐款捐物，用實際行動詮釋了一位企業家的社會責任與擔當。
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute. In 2025, she was appointed as Honorary Chairperson of the China International Economic Cooperation Society and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association. That same year, she received the "Industry Leading Excellence Model Award" at the 2025 Scientists and Economists Annual Meeting and was honored as a "Global Outstanding Chinese Leader" in the Innovative Smart Chinese Series.
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute.
In 2025, she was appointed as Honorary President of China Society For International Economic Cooperation and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association.
同時在2025年科學家經濟學家年會獲頒「建國 75 周年行業領軍卓越典範大獎」。而在創新新類型業務方面 , 李院士更獲得2025年 [創新智慧華人系列] 之 [全球傑出華人領袖 ]的榮銜。
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute. In 2025, she was appointed as Honorary Chairperson of the China International Economic Cooperation Society and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association.
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute
In 2025, she was appointed as Honorary Chairperson of the China International Economic Cooperation Society and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association.
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute
Her contributions to business and philanthropy have earned her widespread recognition. In 2024, she was awarded Academician Honorary Qualification by the Social Enterprise Research Institute. In 2025, she was appointed as Honorary Chairperson of the China International Economic Cooperation Society and Vice-Chairperson of the Private Economy Branch of the China Cooperative Trade Enterprises Association. That same year, she received the "Industry Leading Excellence Model Award" at the 2025 Scientists and Economists Annual Meeting and was honored as a "Global Outstanding Chinese Leader" in the Innovative Smart Chinese Series.
為了進一步深化香港與杜拜在各領域的交流合作，李院士在2025年創辦了香港杜拜總會，現任香港杜拜總會會長，為香港與杜拜的共同繁榮作出積極貢獻。
其事蹟成為眾多企業家和社會人士學習的榜樣，激勵著更多人在追求商業成功的同時積極回饋社會，為推動社會的進步與發展貢獻力量。
立即了解 LMCHING 屢獲獎項的創新及產品！
立即購買！故事概要
少年生活與啟蒙
妙菁集團創辦人李妙菁小姐，從小就陪養出追求卓越與品質的習慣。
英國留學之旅
她在海外留學時，加深了她對奢華的護膚品、香水的熱愛。
接觸著名美容品牌
在留學期間，李妙菁小姐參與了多個著名美容品牌的展覽會，提高了她對頂尖美容產品的眼光。
成立全球電商的願景
她設法創建一個國際電商奢侈品牌，讓頂尖的美容產品在全球銷售。
妙菁集團的成立
在2016年，李妙菁小姐創立了妙菁集團，始創於批發業務。
由批發業務轉型為全球零售電商
在2019年，妙菁集團轉型為奢華護膚品和香水的零售電商，並經歷了快速成長。
對品質和精緻的承諾
她致力於採購世界各地最優質的產品，使妙菁集團成為全球電商行業最值得信賴的品牌之一。
社會企業的責任
除了李妙菁小姐的職業追求之外，她對推動動物福利的卓越貢獻而聞名。
獨特眼光與全球視野融為一體
妙菁集團提供超過10,000種產品，展現了集團在歐洲和韓國美容板塊的巔峰。
電商行業的持續性發展
李妙菁小姐的旅程表明了，當奢華與熱情相互結合時，它會創造出無限的可能性，引起全球客戶的共鳴。
更多新聞
從熱情到目標：LMCHING創辦人李妙菁小姐的歷程
Miss Li Miu Ching graduated from University College London with a degree in Mathematics and Economics.
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